FRI exhibit hall

Hot trends. Cool tools. New products.

FRI attendees have a proven demand for a wide range of products and services. If you have a new product to launch, a new service to showcase or an innovative approach to share—FRI is the perfect place to make a splash amongst key decision makers and influencers.

The IAFC offers a number of ways for companies to get involved at FRI including product launches, focus groups, sponsored programming and the FRI Exhibit Hall. Work with the IAFC team to develop the custom program that best meets your company’s individual needs.

Maximize Your Investment

Whether your goal is to enhance brand exposure for your company, distinguish a new product from competitors, or simply attract more prospects to your booth, Fire-Rescue International offers a wide range of opportunities. 

  • Sponsorship Opportunities

    FRI will help you meet the customers you need to grow your business. Conference sponsorships are powerful opportunities to expand your reach, enhance your presence and achieve your marketing goals. To align with your needs, FRI sponsorship offerings are organized into 3 distinct categories:

    • Networking Events
    • Education Events 
    • Registration/Conference Amenities
  • Determining Your ROI

    Having trouble deciding where to spend your money? Let our experienced team help you determine the best return on investment whether it's through exhibiting, sponsorship or a custom opportunity unique to your company. Contact Shannon Gilliland at to discuss. 

Simple Beginning to Five Bugle Partner

In 2008, the IAFC and 1-800-BOARDUP discussed the possibility of having a few poker tables at the FRI Welcome Reception to showcase one of our fundraising options for local fire departments. From that simple beginning, we have become a Five Bugle corporate partner. As an IAFC partner, we are able to support the fire service with sponsorships of Executive Edge, the FRI Welcome Reception and a golf fundraiser for the IAFC Foundation. We work with the IAFC staff regularly to enhance our partnership events, striving to improve the benefit of our partnership for the IAFC membership and 1-800-BOARDUP.

– Tony Young, National Director of Recruiting, 1-800-BOARDUP