Exhibitor Marketing Toolkit

Marketing Toolkit

Welcome! We're excited to have you as a FRI exhibitor. This website contains useful tools to assist you in helping us market Fire-Rescue International to your customers and other audiences.

The complimentary materials below are an added promotional benefit for exhibitors and we strongly encourage you to take full advantage of them. Each item contains supporting files for easy customization in a quick and simple do-it-yourself process. To get started, simply click on an item below.


Directory Listing, Show Specials and Manage Products

Did you know that you can let attendees know what products you will be showcasing or announce show specials pre-show? This is an important tool for driving traffic to your booth. Update or edit your show specials and products online.


Customize the email text (pdf) provided with your company and booth information and send directly to your client list.

Social Media

Follow us on Twitter @FireRescueIntl to get updates on the conference as they happen. In addition, we encourage you to use social media to build excitement for your exhibit before, during and after the show by using these sample tweets (pdf). Be sure to use #FRI2017.

A Fresh Perspective in the Fire Service

The FRI conference was amazing. I took away several teaching points for our crews and saw a fresh perspective of the fire service. Although we are steeped in tradition it is refreshing to see so many departments making changes. I look forward to attending this conference again.

– Robert Beam, Paramedic/Firefighter/Acting Captain, Arlington (WA) Fire